Cobra
This a watch inspired by ADIZERO ADIOS PRO EVO 1, the lightest running shoes on the world produced by ADIDAS.
In this project, my main focus is showing 3D modelling skill. I spend time on refine the modelling and rendering, so I want to put more photos of renderings on it. Also it shows how I pull the design elements from the adidas product so the storytelling is important.
Sport Product
Customer Electronic
Analyze adidas design element
Sketching for the form
Modelling and rendering
01
Research
MARATHON
Sport that Test Speed and Endurance.
A marathon is a long-distance running race spanning 42.195 kilometers (26.2 miles), testing endurance and determination while often drawing participants from around the world.
MARATHON PACE
Pace for Speed Practice
People use pace to practice in a marathon because it allows them to train their bodies to maintain a consistent speed over a long distance, preventing them from burning out too early in the race, maximizing their chances of achieving their desired finishing time.
PAIN POINTS
Too Thick
The thickness of the watch is not comfortable for runners to wear. Because the watch strap cannot be fastened too tightly, the watch may slide and cause friction against the arm or back of the hand.
No Function & Interaction
Watches generally have a timing function but rarely include a pacing feature. Currently, pacing is achieved by having a pacer lead the way. When the speed deviates from the target pace, there is no interactive feedback or alert functionality.
02
Ideation
ADIZERO ADIOS PRO EVO
Weigh only 136g
Lightest Running Shoe In the World
~
SIMILAR FLAT SURFACE
TEXTURE
LIGHT
DESIGN STATEMENT
Design a sport watch by using iconic adidas wearable and help runners perform better
03
Final deliverable
Adidas ad. Style
Aluminum dial
Light & Button
This is not only light, but also button for starting pace
Slower Than Setting Speed
Dim light with slower vibration
Faster Than Setting Speed
Bright light with fast vibration
~
Around Setting Speed
Band Texture
Match to the cobra skin texture, adding details to the watch
Match to the cobra skin texture, adding details to the watch
Band Texture
Different interface for sport watch
UI Design
